Targeted outreach for B2B sales across 5 buyer segments. Use these contacts, scripts, and frameworks to land your first paying institutional customers.
Start with segments 1–3 for fastest revenue. Churches (6) are high-volume, easy to close. Downsizing Companies (7) have huge budgets and fastest close when layoffs are announced.
🎖️
Veteran Orgs
$5K–$25K/yr deals
Close in 2–4 weeks
🤝
Reentry Nonprofits
$3K–$15K/yr deals
Close in 2–6 weeks
🏫
High Schools
$2K–$5K/yr deals
Close in 4–8 weeks
🏢
Workforce Boards
$15K–$75K/yr deals
Close in 4–12 weeks
🏛️
Gov't Programs
$50K–$500K contracts
Close in 3–12 months
⛪
Churches
$1K–$10K/yr deals
Close in 1–3 weeks
🏭
Downsizing Cos.
$10K–$150K/cohort
Close in 1–4 weeks
These are real organizations and publicly listed contacts. Verify emails before sending. For any large org, look up the specific "Workforce Programs" or "Career Services" director via LinkedIn.
| Organization | Contact | Email / Phone | What to Say |
|---|---|---|---|
| Wounded Warrior Project — Warriors to Work | Paris Moulden, PR | pmoulden@woundedwarriorproject.org (904) 570-7910 |
Platform to complement Warriors to Work — personalized career navigator for veterans |
| American Legion — Veterans Careers | National HQ | contact via legion.org Indianapolis, IN 46206 |
White-label Path To Work for Legion career fairs and transition programs |
| U.S.VETS Career Centers | Workforce Dev Director | usvets.org/contact Find regional director on LinkedIn |
Tools for veteran career counselors + client-facing assessment platform |
| Light Brigade (Veteran Reentry) | Program Director | lightbrigade.com (800) 451-7128 |
Kent, WA — veteran workforce dev program, ideal early pilot customer |
| VFW — Veterans Employment | Employment Director | vfw.org/contact (816) 756-3390 (KC HQ) |
Platform for VFW posts to offer career services to transitioning members |
| Hire Heroes USA | Partnerships Team | hireheroesusa.org/contact Find via LinkedIn: "Hire Heroes partnerships" |
Free veteran career platform — Path To Work is complementary (skill building + income activation) |
| Organization | Contact | Email / Phone | What to Say |
|---|---|---|---|
| Center for Community Transitions (Charlotte, NC) | Sherina Richard, LifeWorks! Director | srichard@cctcharlotte.org (704) 374-0762 |
Platform for returning citizens to build career roadmaps with second-chance employer matching built in |
| The WorkPlace Reentry (Atlanta, GA) | Program Director | workplace.org/contact (404) 827-0027 |
Second Chance Re-Entry program — complement their job search services with our skills assessment + roadmap |
| Second Chance Business Coalition | Director of Programs | secondchancebusinesscoalition.org Contact via site |
Employer-focused — pitch as pre-employment skill readiness tool for their employer network |
| Impact Services — HVRP Program (Philadelphia, PA) | Adele Hedgespeth | impactservices.org (215) 739-1600 |
Homeless Veterans' Reintegration Program — platform to support employment readiness and skill mapping |
| Going Home Hawaii | Program Director | info@goinghomehawaii.org (808) 491-2437 |
Hilo, HI — reintegration platform, comprehensive case support org ideal for Path To Work partnership |
| Bureau of Justice Assistance (Federal) | Second Chance Act Team | bja.ojp.gov — submit via site Grants: ojp.gov/funding |
Apply as a tech vendor/subcontractor for Second Chance Act grantees. Massive network of funded programs. |
| Organization | Contact | Email / Phone | Notes |
|---|---|---|---|
| National Assoc. of Workforce Boards (NAWB) | Executive Director | nawb.org/contact Represents all 550+ WDBs |
NAWB is the trade association. Getting their endorsement = exposure to all 550 boards at once. Ask about becoming a "partner vendor". |
| NAWDP (Workforce Dev Professionals) | info@nawdp.org | (877) 202-2472 West Plains, MO |
Membership org for workforce professionals. Ask to present at their annual conference or advertise in their newsletter. |
| Texas Workforce Commission | Technology Partnerships | twc.texas.gov/contact (888) 838-8391 |
One of the largest state workforce agencies. Texas has millions in workforce dev budget. Look for "workforce technology" or "WIOA services" contacts. |
| Your Local American Job Center | Center Director | careeronestop.org/find Find the nearest one |
Start local — walk in, ask for the Center Director, and demo Path To Work. These centers serve exactly your users: unemployed adults seeking careers. |
National Career Development Association (NCDA)
The national org for career counselors. One sponsor deal = exposure to thousands of career counselors.
ncda.org · Tulsa, OK · (918) 663-7060
Association for Career & Technical Education (ACTE)
Represents CTE teachers and programs across all 50 states. Annual conference reaches thousands of buyers.
acteonline.org · (703) 683-3111
Your State's Dept. of Education — CTE Division
Every state has a CTE director. One conversation could lead to a state-wide contract or recommendation to every high school in the state.
Search: "[Your State] CTE director workforce education"
Local Urban High Schools (Title I Schools)
Title I schools serve low-income students and have funding specifically for college/career readiness tools. Your exact market.
Find via your state's Dept. of Education website
Megachurches are untapped — most have thousands of members in career transition and zero technology to help them. Position Path To Work as a ministry tool, not a software sale. Pastors respond to mission. One "yes" can reach thousands.
The Potter's House (T.D. Jakes Ministries)
Dallas, TX · 30,000+ members · Community economic empowerment programs, GED ministry, housing
→ Call main line, ask for "Community Services" or "Economic Empowerment Ministry" director. Mention the GED/reentry alignment.
Lakewood Church (Joel Osteen)
Houston, TX · 45,000+ weekly attendance · Largest US congregation · Outreach center programs
→ Ask for the Community Outreach or Pastoral Care department. Frame as a free tool for members in job transition.
First Baptist Church of Dallas
Dallas, TX · 12,000+ members · Runs documented Career Solutions, Career Link & Crown Financial programs
→ BEST church contact — they already run a job ministry. Path To Work is a direct upgrade to their existing Career Solutions program.
Saddleback Church
Lake Forest, CA · Rick Warren's church · Career fairs and PEACE plan community outreach · 20,000+ weekend attendance
→ Ask for the "Care & Connect" or Community Ministry director. They run career fairs — Path To Work is a year-round upgrade.
West Angeles Church of God in Christ
Los Angeles, CA · Major COGIC megachurch · Historic community outreach for Black LA · Workforce development focus
→ Ask for the Community Development or Social Services ministry. Deep alignment with Path To Work's mission for underserved communities.
Gateway Church
Southlake, TX (+ Austin, Dallas, Fort Worth campuses) · 100,000+ members across campuses · Strong community impact programs
→ Target their "Serve" ministry. Multi-campus reach means one deal = 4+ markets.
Life.Church (Open Network)
Edmond, OK (29 states + online) · Most widely attended US church · Tech-forward culture · Open Network shares resources with 80K churches
→ If Life.Church endorses Path To Work through their Open Network, you reach 80,000 churches in one deal. Approach as a mission-aligned tech partner, not a vendor.
Capital Christian Center (LOCAL — Elk Grove, CA)
Sacramento, CA area · Large Sacramento-area congregation · Strong community programs · Start local, build a case study
→ Being local in Elk Grove is your unfair advantage here. A founder showing up in person beats any cold email. Use this as your first church case study.
Career Network Ministry (National Church Network)
McLean, VA (operates in 100+ churches nationwide) · Specifically connects churches to job seekers · Could be a distribution partner
→ This org places Path To Work in 100+ churches at once. Approach as a partnership, not a sale. Offer them revenue share or white-labeling.
When companies lay off workers, they often legally or ethically must provide outplacement services. Traditional firms (Lee Hecht Harrison, Right Management, Challenger Gray) charge $3,000–$15,000 per person. Path To Work does the same job for $29/mo per user — that's a 99% cost reduction. Strike within 72 hours of a layoff announcement. Time-sensitive.
HR/People Leaders at Recently Downsizing Tech Companies
Amazon, Salesforce, Microsoft, Meta, Google, Cisco, Dell — all did major layoffs 2023–2025. Their CHRO and VP of People are actively looking for cost-effective outplacement solutions.
→ Subject line: "Outplacement for [Company] workforce — 90% cheaper than LHH" opens doors fast after a layoff announcement.
INTOO / Lee Hecht Harrison / Right Management — Partnership Play
Rather than competing with outplacement giants, approach them as a white-label technology partner. They already have the corporate client relationships. You provide the platform. They handle delivery.
→ Frame it as: "We are the technology layer for underserved workers you currently don't have a good tool for." A white-label deal could be $100K+ annually.
State-Level WARN Act Coordinators
The WARN Act (Worker Adjustment and Retraining Notification) requires companies with 100+ employees to give 60-day notice of mass layoffs. Every state has a WARN coordinator who tracks upcoming layoffs — and who has relationships with affected companies.
California (relevant for you — Elk Grove): CA EDD WARN Act Unit · (916) 654-7799 · edd.ca.gov/en/jobs_and_training/layoff_services_warn
→ Build a relationship with your state's WARN coordinator. When they see a layoff coming, they can refer Path To Work to the affected company as a supported resource.
These are written to feel human, not corporate. Personalize the [BRACKETS]. Keep subject lines short. Send Tue–Thu between 8–10am local time.
COPY THIS EMAIL
Subject: Your members know they served — they just don't know how to say it in civilian
Hi [First Name], The veterans working with [Organization Name] have real skills. The problem is the translation — from "conducted logistics operations" to "managed $2M in supply chain assets." From "led a fire team under pressure" to "team lead with crisis experience." Most tools can't make that translation. Path To Work does it automatically. In 5 minutes, a veteran completes an assessment that identifies their civilian career matches, converts their military experience into plain-language resume language, and generates a 30-day roadmap — without needing a counselor to walk them through it every time. I'd like to run a free 30-day pilot with [X] of your members. No contract, no catch. I'm a 100% disabled Marine veteran — I built this because I needed it and it didn't exist. 20 minutes this week? Reider Waage Founder, Path To Work | pathtowork.org pathtoworkadmin@gmail.com | (408) 658-9222
COPY THIS EMAIL
Subject: Your clients have done the hard part. This helps them show it.
Hi [First Name], The people you serve have been through things most employers can't imagine — and they come out ready to work, committed to staying straight, and motivated to build something real. The problem isn't their willingness. It's a system that makes them explain a record before they even get to show their skills. Path To Work routes around that. It matches clients to ban-the-box employers, helps them frame their background honestly and confidently, and builds a roadmap from where they are right now — not where they wish they'd started. No résumé required. No formal work history needed. No barrier to beginning. I'd like to offer [Org Name] a free 60-day pilot for up to [X] clients, with a full outcome report at the end. I'm a 100% disabled Marine veteran and I built this for exactly the people you work with. Can we find 20 minutes? Reider Waage Founder, Path To Work | pathtowork.org pathtoworkadmin@gmail.com | (408) 658-9222
COPY THIS EMAIL
Subject: What happens to your WIOA clients who leave without a job?
Hi [First Name], You know the gap better than anyone: clients who complete services but still don't land stable employment. The ones who needed a roadmap — not just a job board link and a case file. Path To Work is the roadmap they didn't have. From 5-minute career assessment to 30-day action plan to living resume, it tracks with them through the whole process. Case managers get a progress dashboard. Clients get daily tasks they can actually complete on a phone. WIOA performance metrics improve because clients have a system, not just a one-time service. I'm looking for a workforce board willing to run a 90-day pilot. I'll provide full outcome data, case manager dashboards, and white-label branding if you want your name on it. Worth 25 minutes? Reider Waage Founder, Path To Work | pathtowork.org pathtoworkadmin@gmail.com | (408) 658-9222
COPY THIS EMAIL
Subject: For the students not going to college — what do you give them?
Hi [First Name], Your toolkit is probably solid for college-bound students. But what about the ones who aren't going? The ones who graduate in June with no plan — not because they're not capable, but because the system never built a path for them? That's exactly who Path To Work was built for. In one class period, a student takes a 5-minute assessment, gets a career match across 6 tracks (tech, trades, healthcare, business, creative, entrepreneurship), and walks out with a 30-day plan and a working resume. No college required. No prior work history needed. I'd like to offer [School Name] free access for the rest of this school year. Just one counselor willing to pilot it with a class — and I'll handle the rest. 15 minutes this week? Reider Waage Founder, Path To Work | pathtowork.org pathtoworkadmin@gmail.com | (408) 658-9222
Target: Pastor, Outreach Director, Community Care Pastor, or Women's/Men's Ministry Director · Subject: 30 words max · Lead with mission, not software
EMAIL — CHURCH JOB MINISTRY (STANDARD)
Subject: The people in your congregation who are quietly struggling to find work Hi [Pastor/Director Name], Every church has them — people between jobs, starting over after something hard, or stuck and not sure what to do next. They show up on Sunday, they're trying, but they don't have a concrete next step. And they often don't ask for help. Path To Work is that next step. It's a free career navigator — 5-minute assessment, personalized roadmap, resume builder. No résumé required to start. No account needed. No cost to the person using it. Works on any phone. Takes one class period or small-group session. I'd like to offer [Church Name] free access for up to 25 members during a 60-day pilot, with a simple dashboard so your team can see who's progressing. This is a ministry tool, not a software pitch. Happy to show you in 15 minutes. Reider Waage | Path To Work pathtoworkadmin@gmail.com | pathtowork.org | (408) 658-9222
EMAIL — CHURCH WITH KNOWN JOB MINISTRY
Subject: What if your career ministry could serve 10x the people with the same team? Hi [Name], You're already doing the right thing running a career ministry — that instinct is rare and valuable. The question is: how far can it scale with the volunteers and staff you have? Path To Work handles the assessment, roadmap, resume, and skill tracking automatically — so your team can focus entirely on the human side. The platform does the intake; your people do the encouragement and accountability. Free 60-day pilot. Full dashboard. No contract. One conversation to see if it fits — 15 minutes, whenever works for you. Reider Waage | Path To Work pathtoworkadmin@gmail.com | pathtowork.org | (408) 658-9222
Target: CHRO, VP of People, Head of HR, Talent Acquisition Lead · Timing: within 72 hours of layoff announcement · Subject: cost savings and speed
EMAIL — POST-LAYOFF OUTPLACEMENT PITCH
Subject: Outplacement for [Company] workforce — 90% below LHH pricing Hi [Name], I saw the announcement about [Company]'s workforce reduction and reached out to offer an alternative to traditional outplacement that may be worth a quick look. Traditional outplacement (LHH, Right Management) runs $3,000–$15,000 per person. Path To Work provides the same core tools — career assessment, skill mapping, personalized roadmap, resume builder, job matching — for $29/user/month. For [X] employees, that's a difference of $[calculated savings] vs. Path To Work at approximately $[Path To Work cost]. What we can have live for your workforce in 48 hours: → Branded career portal → Individual assessments and personalized roadmaps → Dashboard for your team to track progress → Resume export and job matching I know you're moving fast. Would 20 minutes this week help? Reider Waage | Path To Work (408) 658-9222 | pathtoworkadmin@gmail.com | pathtowork.org
EMAIL — PROACTIVE (BEFORE LAYOFF IS ANNOUNCED)
Subject: Workforce transition tool — for when you need it Hi [Name], This is a straightforward note: if [Company] ever needs to support a workforce reduction, I'd rather you know about Path To Work before you're in the middle of it. We're a career navigation platform built for displaced workers — the kind of tool you'd want your employees to have within 24 hours of an announcement. Assessment, roadmap, resume, job matching, all in one place. Pricing is a fraction of traditional outplacement — and we can be operational for your workforce in 48 hours. Happy to put together a scenario model for your team size so you have the numbers if you ever need them. No pressure — just planning ahead. Reider Waage | Path To Work (408) 658-9222 | pathtoworkadmin@gmail.com
For phone outreach. Keep it under 2 minutes. Goal: get a 20-minute demo meeting, NOT sell on the call.
COLD CALL — ALL SEGMENTS
OPENING (10 seconds): "Hi, is this [Name]? — This is Reider Waage. I'll be really brief — do you have 60 seconds?" [If yes, continue. If busy: "No problem — when's a better time?"] THE HOOK (15 seconds — lead with THEIR problem, not your product): FOR VETERAN ORGS: "Quick question — when a veteran comes through your program and finishes transition services, do they typically leave with a clear 30-day action plan and a resume they built themselves? Or is that still a gap for a lot of them?" FOR REENTRY ORGS: "When one of your clients gets released and walks through your door — do they have a concrete next step for employment, or is figuring that out still mostly on them?" FOR WORKFORCE BOARDS: "Do your WIOA clients leave with a self-sustaining roadmap, or does the action plan stop when case management ends?" [Let them answer. Then:] THE BRIDGE (15 seconds): "That's exactly what Path To Work is built to close. It's a career navigator — 5-minute assessment, personalized roadmap, auto-built resume. Everything a client needs to own their next move, without needing a counselor for every step. We're running free pilots right now and I thought [Org Name] might be the right fit." THE ASK (10 seconds): "I'd love to show you a 20-minute demo. Is there a day this week or next that works for a quick call?" HANDLING "SEND ME SOMETHING FIRST": "Absolutely. I'll send a one-page overview and a link to try the app. But I'd love to tailor the demo to [their org's specific goals]. What's the best email for you?" HANDLING "WE ALREADY HAVE SOMETHING": "Totally understand — what are you using now? I ask because most tools solve one piece of it, but Path To Work connects assessment, learning, job matching, and credentialing into one flow. Might still be worth a 15-minute comparison." CLOSE: "Wonderful. I'll send you a calendar invite — are mornings or afternoons better for you?"
LinkedIn is very effective for this audience. Search for "Director of Workforce Development", "Career Services Manager", "Veterans Program Manager" etc.
CONNECTION REQUEST NOTE (300 chars max)
Hi [Name] — saw your work at [Org]. I built Path To Work for exactly the people you serve — [veterans / returning citizens / etc.] who need a roadmap, not just a job board. Might be worth a conversation. Would love to connect.
FOLLOW-UP MESSAGE (after connecting)
Thanks for connecting, [Name]. Quick question — when the [veterans / clients / students] you serve finish your program, do they typically leave with a concrete next step? A 30-day plan, a resume they built, a direction they own? That's the gap Path To Work closes. Assessment, roadmap, resume, job matching — one system, built for people who don't have everything figured out yet. Running free pilots now. Worth a 20-minute look?
"We don't have budget."
→ "That's exactly why I'm starting with free pilots — I want to prove the outcome data first. Zero cost to get started. Would your clients benefit from this?"
"We already use [other tool]."
→ "Most tools I've seen solve one part of the problem — job boards, or resume builders, or assessment. Path To Work is the first end-to-end system. It's possible it complements what you have rather than replacing it. Mind if I show you?"
"Our clients aren't tech-savvy."
→ "That's baked into the design — Path To Work starts with the assumption that users may never have used a career tool before. It's designed to work on a phone, takes 5 minutes to start, and requires no login. Let me show you the first screen."
"How is this different from LinkedIn / Indeed?"
→ "LinkedIn assumes you already have a network and a career. Indeed assumes you already know what job to search for. Path To Work is for people who don't know yet — who need direction before they need a job listing. Totally different use case and user."
"Is this just another app that promises and doesn't deliver?"
→ "Fair challenge. That's why I'm not asking for payment upfront — I want to earn your trust through outcomes first. Try it free with 10 clients. Track employment, credential attainment, or whatever metric matters to you. At the end of 60 days, let the data speak."
Small Nonprofits
$299–$499/mo
Up to 50 clients/users. Full platform access + basic reporting.
Mid-Size Orgs / Schools
$799–$1,499/mo
Up to 250 users. Custom branding + outcome dashboard + case manager tools.
Workforce Boards / Gov't
Custom
$25K–$150K/yr. Unlimited users, API access, WIOA reporting, full white-label.
For internal use · pathtowork.org