# Path To Clean Slate — 2-Minute Demo Video
## Script + Shot List for Recording

**Goal:** A 2-minute screen recording you can drop into every partner email. Shows the platform in action, builds credibility, drives MOU signatures.

**Recording tools:** Loom (free tier) or QuickTime Player (Mac built-in). Loom is recommended — generates a sharable link automatically.

**Total length:** 2:00 — no longer. Funders watch 30 seconds; partners watch 2 minutes; nobody watches 5.

---

## SHOT LIST (with timestamps)

### 00:00 — 00:15  |  Hook
**Show:** Your face on camera, looking at viewer
**Say:**
> "I'm Reider Waage. 70 million Americans have a criminal record. Most are eligible to clear it but don't know it, can't afford it, or don't know how. Path To Clean Slate fixes that — and it works without your case managers lifting a finger. Let me show you."

**Tip:** Strong eye contact. Smile at the end of "Let me show you."

---

### 00:15 — 00:35  |  Show the partner URL
**Show:** Open Chrome, type `pathtocleanslate.org/?ref=ARC` (or your org name)
**Say:**
> "Each partner gets a custom URL. When your members click it, the system knows they came from you. They see this banner — confirming they're tracked. Then they answer four eligibility questions."

**On screen:**
1. Type URL slowly so viewer can see
2. Show consent gate, click Continue
3. Point cursor at green ARC banner
4. Click "Check Your Eligibility"
5. Click through the 4 questions quickly

---

### 00:35 — 00:55  |  Show the eligibility result + email capture
**Show:** Land on green "May Qualify" result
**Say:**
> "When they qualify — they enter their email and the system sends next steps automatically. No staff involvement. Their case manager gets a notification at the same time."

**On screen:**
1. Land on green qualify result
2. Type a real test email (your own)
3. Click "Send My Results"
4. Show success message

---

### 00:55 — 01:20  |  Show the Partner Dashboard
**Show:** Open `ptw-church-dashboard.netlify.app` and log in
**Say:**
> "This is the partner dashboard. Your case managers see every referred person here in real time — name, contact info, status, last contact. One click to call, text, or email. Mark someone contacted today — done. No data entry. No spreadsheets. No follow-up phone tag."

**On screen:**
1. Show the Participants tab
2. Hover over a participant card
3. Click 📞 or 💬 button
4. Click "Mark contacted today" button

---

### 01:20 — 01:40  |  Show the Reports + WIOA Export
**Show:** Click Reports tab, scroll through, click WIOA Export
**Say:**
> "Reports auto-generate. WIOA-formatted exports for federal compliance. Funder PDFs ready to share. Outcome data your grant officers will actually use. All without a case manager spending an hour on a spreadsheet."

**On screen:**
1. Click Reports tab
2. Show metrics
3. Click 📋 WIOA Export → file downloads
4. Briefly show ROI calculator at pathtocleanslate.org/roi.html

---

### 01:40 — 02:00  |  Close + Call to Action
**Show:** Your face on camera again
**Say:**
> "We're offering a free 60-day pilot to qualifying organizations. 20 members. Zero cost. Outcomes documented. From there you decide. Email hello@pathtocleanslate.org or call 408-658-9222. Let's clear some records."

**Tip:** End with a smile. Hold for 1 second after speaking before stopping recording.

---

## KEY DELIVERY NOTES

- **Don't say "Um" or "Uh."** Pause instead — silence is fine.
- **Speak slower than feels natural.** Aim for 130 words/minute.
- **Cursor moves should be deliberate** — not jerky. Plan each click.
- **Re-record if you mess up** — Loom makes this easy. The 5th take will be much better than the 1st.
- **Light from a window is better than overhead light.**
- **Wear something with the Path To Clean Slate emerald green if you have it** — or a clean solid color shirt. Avoid logos/distractions.

## BACKGROUND MUSIC (optional)

Don't add music to a partner pitch video — it distracts. Save music for social media versions.

## EXPORT + DELIVERY

- **Loom:** Auto-generates a link. Drop it in every partner email.
- **QuickTime:** Save as MP4, upload to YouTube as Unlisted, share the link.
- **Add to:** founder dashboard Forms & Docs section, partner page on PTCS, every cold outreach email.

## SECOND VERSION (when ready)

Make a 30-second version for social media:
- 5s: hook
- 15s: dashboard demo
- 5s: stat (70M Americans, $139 vs $1,500)
- 5s: CTA

Same script, ruthlessly cut.

---

## SUGGESTED EMAIL TEMPLATE

When sending the demo to a prospective partner, use this:

**Subject:** 2-min demo — Path To Clean Slate for [Org Name]

> Hi [Name],
>
> I'm Reider, founder of Path To Clean Slate. I built a 2-minute demo specifically for orgs like [Org Name] — you can see it here: [Loom link]
>
> Quick summary: hands-free record clearing for your members, dashboard for your staff, automated outcome reporting for your funders. Free 60-day pilot.
>
> Worth 15 minutes to discuss?
>
> Reider Waage
> Founder, Path To Clean Slate
> hello@pathtocleanslate.org · (408) 658-9222